How Does the Chill-N-Reel Work?

The Chill-N-Reel lets you go fishing without putting your drink down! It's a hand-line fishing reel on the side of an insulated drink holder, and was invented by Jake Rutledge, an Oklahoma firefighter, while on vacation in Destin, Florida.

“I was standing in the water, looked down, and there were fish everywhere and I was like, ‘man I gotta catch those fish,’” he said.

Of course, because he was on vacation, he didn't want to put down his drink or draw attention to the "honey hole," so Jake took some line and tied it to the bottom of a drink insulator and wrapped it around. But his drink kept spilling!

So after vacation he started working on drink holder design that would catch fish and keep his can full. And it became the Chill-N-Reel, the only drink holder you can fish with!

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The Chill-N-Reel is easy to to use at just about any age. Simply pitch the line (with bait on the hook) in the water with the logo-side facing away from you and your favorite beverage in the drink insulator, wait, tug when you get a bite, and hand-reel with your fish on! It's that easy!

Fishing with the Chill-n-Reel

The patented Chill-N-Reel drink holder comes equipped with 50 ft of 8lb test line pre-wound on the attached reel, a hook, sinker and of course a Chill-N-Reel drink insulator to keep your beverage of choice nice and cool so you can "Reel 'em in Cold!"

What's included with the Chill-n-Reel?

From pitch to catch, here's one of Jake's sons demonstrating how the Chill-N-Reel works:

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