How does the Chill-N-Reel work?

The Chill-N-Reel is easy to use at just about any age, and it lets you go fishing without putting your drink down!

The patented hard-shell drink holder with a handline fishing reel attached comes equipped with 50 ft of 8lb test line pre-wound on the Chill-N-Reel spool. We also include a hook and sinker to get you started (as well as a removable drink insulator).

  • A green cylindrical fishing reel with the label "Chill-N-Reel" holds a blue can near a waterfront. The reel has bright green lines attached to fishing hooks, with foam or bait nearby. The water in the background appears calm with some dock structures visible.

    Step 1: RIG IT

    Attach your hook, sinker, and bait, just as you would with a regular fishing pole.

  • A person in a sleeveless "Chill 'n Reel" shirt holds an open can of Michelob Ultra with a fishing rod component attached to it. The person is standing outdoors near a boat on a sunny day.

    Step 2: LOAD IT

    Put your frosty beverage in! The best way to do this is to pull out the removable insulator half-way, put your can into it, then slide it back down into your Chill-N-Reel.

  • A person wearing a sleeveless shirt with a tattoo on their left arm holds a beverage can wrapped in a holder. They stand near a docked boat, with poles and water visible in the background. The person is wearing sunglasses and a cap.

    Step 3: PITCH IT

    Hold your Chill-N-Reel in one hand with the spool/reel facing the direction you'll cast. Unreel enough line so you can "pitch" the bait or sinker into the water with the other hand. The line should naturally unwind with your toss.

  • A man with a tattoo on his left arm stands on a dock by the water, holding a drink in his right hand and looking at something in his left hand. He's wearing a sleeveless shirt, a trucker cap, and sunglasses. Several boats are docked in the background.

    Step 4: GRAB YOUR SLACK & TIP IT BACK™

    Take a sip of your cold beverage! Keep holding the line (slack) in one hand while you wait for the fish to bite so you can set the hook and keep holding your drink with the other hand.

  • A man wearing a baseball cap, sunglasses, and a sleeveless shirt is standing on a dock holding a fish and a can of beer. A boat is moored in the background, and a large body of water can be seen. The man appears happy and relaxed.

    Step 5: REEL 'EM IN COLD™

    Take another sip of your cold beverage! Reel in a little line, take another sip. Chill. When you get a bite, tug on the line with your non-sipping hand, then use the handline reel to bring in a winner!
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Watch Chill-N-Reel inventor Jake Rutledge walk you through the steps!