The fun & unique fishing gift everyone is talking about!

Yep, that was us you saw on "Shark Tank!"

CHILL-N-REEL® is the patented can cooler with a hand-line fishing reel attached, featured on the Emmy Award winning "Shark Tank," season 13, episode 23 on ABC and CNBC.

Chill-N-Reel was also featured on "GMA" (Good Morning America) and "Fox & Friends."

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  • Jake Rutledge, inventor of the Chill-N-Reel

    Invented by a Firefighter

    Chill-N-Reel started as an idea in 2017 while firefighter Jake Rutledge was on vacation, standing in waist-high water with his drink in his hand. He simply decided he needed to figure out how to catch the fish swimming around him while just chilling -- and without putting his drink down!

    Watch the News Story 
  • Locally-Launched, Nationally Known

    By 2020 a news piece in Oklahoma helped launch the story about how Jake came up with his fishing koozie concept. After that, we started our ecommerce business, which was the ultimate catalyst to help get us on ABC's "Shark Tank." Now we've put Chill-N-Reels in hundreds of thousands of chill angler hands!

    Meet the Team 
  • 🇺🇸 Made in the USA 🇺🇸

    Chill-N-Reels are made and assembled in America! Customers in every state tell us how much they love their Chill-N-Reels. Check out their videos and photos on our Instagram, Facebook and TikTok (and make sure to read their reviews)!


    Check the Reviews