The fun & unique fishing gift everyone is talking about!

Extended BLACK FRIDAY SALE! Buy One Chill-N-Reel, Get One 50% OFF!

Three individuals stand in front of the "Shark Tank" set, presenting "Chill-N-Reel." They wear matching shirts and hold fishing rods. The background displays a large logo and an image of a person with a fishing reel can cooler. Various props are arranged around them.

Yep, that was us you saw on "Shark Tank!"

CHILL-N-REEL® is the patented can cooler with a hand-line fishing reel attached, featured on the Emmy Award winning "Shark Tank," season 13, episode 23 on ABC and CNBC.

Chill-N-Reel was also featured on "GMA" (Good Morning America) and "Fox & Friends."

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Two cylindrical drink holders (The Original Chill-N-Reel), one blue and one red, with fishing-themed stickers depicting a patriotic fish adorned with the American flag. The text "Chill-N-Reel" and "Reelin' Lips & Takin' Sips" are on the stickers. The bottom caption reads "THE 'MERICA BUNDLE.

New! The 'MERICA Bundle!

🎄 Just in time to fill those stockings, we've got the 'MERICA Bundle ready to roll, with one red and one blue CHILL-N-REEL® along with two of our brand new Redneck Fish Rippin' Lips & Takin' Sips stickers to decorate your Chill-N-Reels (made in the USA)!

🇺🇸 On SALE now! 🇺🇸

Get the 🇺🇸 'MERICA Bundle
  • A person wearing a grey sleeveless shirt, sunglasses, and a hat holds a small fish in one hand and a red beverage can with a "Wild Bills" logo in the other hand. They are standing in shallow, clear blue water under a sunny sky.

    Invented by a Firefighter

    Chill-N-Reel started as an idea in 2017 while firefighter Jake Rutledge was on vacation, standing in waist-high water with his drink in his hand. He simply decided he needed to figure out how to catch the fish swimming around him while just chilling -- and without putting his drink down!

    Watch the News Story 
  • A woman with medium-length brown hair is holding up an orange container with a "Chill-N-Reel" logo on it. She is smiling and wearing a black top. The background is blurred with multiple monitors displaying various images.

    Locally-Launched, Nationally Known

    By 2020 a news piece in Oklahoma helped launch the story about how Jake came up with his fishing koozie concept. After that, we started our ecommerce business, which was the ultimate catalyst to help get us on ABC's "Shark Tank." Now we've put Chill-N-Reels in hundreds of thousands of chill angler hands!

    Meet the Team 
  • A shirtless man wearing a red, white, and blue striped hat and sunglasses stands on a beach holding a small fish in one hand and a drink in a red koozie in the other (Original Chill-N-Reel). The ocean is visible in the background.

    🇺🇸 Made in the USA 🇺🇸

    Chill-N-Reels are made and assembled in America! Customers in every state tell us how much they love their Chill-N-Reels. Check out their videos and photos on our Instagram, Facebook and TikTok (and make sure to read their reviews)!

    ⭐️⭐️⭐️⭐️⭐️

    Check the Reviews 

Popular videos

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''Introducing Stand Mitts''

"Total piece of crap"

"Customers Chill-N-Reelin"

"Redneck Tech"

"Kyle Take the Spill Guard"

"Cops found us under a bridge"

''Introducing Stand Mitts''

"Total piece of crap"

"Customers Chill-N-Reelin"

"Redneck Tech"

"Kyle Take the Spill Guard"

"Cops found us under a bridge"

''Introducing Stand Mitts''

Shop Now

New for Hunters! ⬇