Chill-N-Reel Wholesale Policy

Thank you for your interest in becoming a wholesale customer of Chill-N-Reel. We value our relationship with our wholesale customers and appreciate your support of our brand. In order to maintain the integrity of our brand and protect our direct-to-consumer sales, as well as our stores on major marketplaces, we have established the following policy:

  1. Eligibility: Only brick-and-mortar businesses with a valid resale certificate will be considered for wholesale accounts. We will also consider online businesses that meet our criteria for approval. Approval for a wholesale account is at the sole discretion of Chill-N-Reel.

  2. Wholesale Pricing: Wholesale pricing is available to approved wholesale customers only. The pricing is confidential and should not be shared with anyone outside of the wholesale customer's business.

  3. Selling Restrictions: Chill-N-Reel's wholesale customers may sell Chill-N-Reel products on their own website. However, the reselling of Chill-N-Reel products on major marketplaces like Amazon,, Etsy, ebay, Facebook, and other similar platforms is strictly prohibited. This includes any subdomains, sister companies or secondary marketplace stores that are owned by the wholesale customer.

  4. Keyword Bidding Restrictions: Chill-N-Reel strictly prohibits wholesale customers from bidding on Chill-N-Reel brand keywords, including misspellings, etc. This includes paid search advertising, pay-per-click (PPC) campaigns, and any other form of keyword bidding.

  5. Marketing Restrictions: Chill-N-Reel's wholesale customers are not permitted to use Chill-N-Reel's images, product descriptions, or other proprietary information in any form of advertising, including digital or print media, without the prior written consent of Chill-N-Reel.

  6. Returns and Exchanges: Wholesale customers are responsible for handling all returns and exchanges directly with their own customers. Chill-N-Reel does not accept returns or exchanges of wholesale purchases.

  7. Termination of Wholesale Accounts: Chill-N-Reel reserves the right to terminate any wholesale account at any time if the customer violates any of the terms and conditions outlined in this policy.

We appreciate your cooperation and understanding of our wholesale policy. By complying with these guidelines, we can maintain the quality and integrity of the Chill-N-Reel brand and protect our direct-to-consumer sales, as well as our stores on major marketplaces. If you have any questions regarding this policy, please contact us for further information.