This koozie will let go fishing without ever putting your drink down (It's a Southern Thing)

Well, yes, it IS a Southern thing.

Big thanks to Amber Sutton for the shout-out in her article, and to It's a Southern Thing for touting the Chill-N-Reel to their 3.4M Facebook followers as "The invention we've all been waiting for!"

We love your all-things-Southern feed!