Thanks to Savannah Evanoff for some awesome coverage in NWF Daily News. Read about how Jake thought of the idea to invent the Chill-n-Reel while he and his family were on vacation in Destin, FL.
He recounts standing in the water with a regular drink insulator and wanting to catch the fish swimming around his legs. So he set out to do a makeshift hand line fishing set up by wrapping the line around his drink -- but it kept spilling!
Thus began his journey to create the Chill-n-Reel. Read the whole story here.