The fun & unique fishing gift everyone is talking about!

Chill-N-Reel HOLIDAY SALE! Buy Two, Get 25% OFF!

And ONLY $13.33 each
for 6+ Chill-N-Reels!

🎄 Fill every stocking! 🎄

Three individuals stand in front of the "Shark Tank" set, presenting "Chill-N-Reel." They wear matching shirts and hold fishing rods. The background displays a large logo and an image of a person with a fishing reel can cooler. Various props are arranged around them.

Yep, that was us you saw on "Shark Tank!"

CHILL-N-REEL® is the patented can cooler with a hand-line fishing reel attached, featured on the Emmy Award winning "Shark Tank," season 13, episode 23 on ABC and CNBC.

Chill-N-Reel was also featured on "GMA" (Good Morning America) and "Fox & Friends."

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  • A person wearing a grey sleeveless shirt, sunglasses, and a hat holds a small fish in one hand and a red beverage can with a "Wild Bills" logo in the other hand. They are standing in shallow, clear blue water under a sunny sky.

    Invented by a Firefighter

    Chill-N-Reel started as an idea in 2017 while firefighter Jake Rutledge was on vacation, standing in waist-high water with his drink in his hand. He simply decided he needed to figure out how to catch the fish swimming around him while just chilling -- and without putting his drink down!

    Watch the News Story 
  • A woman with medium-length brown hair is holding up an orange container with a "Chill-N-Reel" logo on it. She is smiling and wearing a black top. The background is blurred with multiple monitors displaying various images.

    Locally-Launched, Nationally Known

    By 2020 a news piece in Oklahoma helped launch the story about how Jake came up with his fishing koozie concept. After that, we started our ecommerce business, which was the ultimate catalyst to help get us on ABC's "Shark Tank." Now we've put Chill-N-Reels in hundreds of thousands of chill angler hands!

    Meet the Team 
  • A shirtless man wearing a red, white, and blue striped hat and sunglasses stands on a beach holding a small fish in one hand and a drink in a red koozie in the other (Original Chill-N-Reel). The ocean is visible in the background.

    🇺🇸 Made in the USA 🇺🇸

    Chill-N-Reels are made and assembled in America! Customers in every state tell us how much they love their Chill-N-Reels. Check out their videos and photos on our Instagram, Facebook and TikTok (and make sure to read their reviews)!

    ⭐️⭐️⭐️⭐️⭐️

    Check the Reviews 
A gray Fishing Tackle Backpack with Cooler Top by Chill-N-Reel® rests open on a sandy beach, revealing clear tackle boxes labeled "Tackle boxes sold separately." The backdrop showcases a vibrant blue ocean and sky, ideal for a day of fishing.

BRAND NEW ARRIVAL!

The Ultimate Fishing Cooler Backpack for Chill-N-Reeling!

Stay organized and ready with the Fishing Tackle Backpack with Cooler Top, by Chill-N-Reel—featuring a top cooler for ice & frosty beverages, spacious tackle storage, and a durable, outdoor-ready design. Perfect for hauling your gear, drinks, and Chill-N-Reels in style!

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New for Hunters! ⬇

NEW FOR HUNTERS!

Stand Mitts: Warm Hands, Ready Fingers

Keep your hands warm and ready with Chill-N-Reel Stand Mitts by Chill-N-Reel—thumbless, ultra-cozy mittens that strap to your legs, chairs, or stands. Perfect for hunting, ice fishing, or any cold-weather adventure!

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Popular videos

"Total piece of crap"

"Customers Chill-N-Reelin"

"Redneck Tech"

"Kyle Take the Spill Guard"

"Cops found us under a bridge"

''Introducing Stand Mitts''

"Total piece of crap"

"Customers Chill-N-Reelin"

"Redneck Tech"

"Kyle Take the Spill Guard"

"Cops found us under a bridge"

''Introducing Stand Mitts''

"Total piece of crap"

"Customers Chill-N-Reelin"

"Redneck Tech"

"Kyle Take the Spill Guard"

"Cops found us under a bridge"

''Introducing Stand Mitts''

Shop Now